What is Social Media Management? Social media is uniquely and almost exclusively online. Social media makes it easier for people to interact, collaborate, and connect with each other. The biggest problem with social media is that there are a lot of sites devoted to this medium and an unlimited number of conversations to engage in and millions of images and videos to view on each of these sites. It can be overwhelming to participate in and even more time consuming to keep up on it regularly. However, if you do business online in any capacity it?s nearly a requirement to have at least 2-3 social media accounts at the most popular venues. So, if you plan to continue doing business online it?s necessary to find a way to effectively track and manage your social media accounts. This means having someone on your staff who acts as the social media manager. It?s an important role and one that should be given to someone who is not only internet and social media savvy but very responsible as well.
Ultimately, social media management is similar to community management on a website forum or what goes on within a public relations department. A social media management individual can monitor incoming and outgoing interactions, in addition to other small business marketing activities. This streamlines your social media and online marketing process in a very efficient manner. By consolidating how you engage and participate in your social media conversations, a social media manager can help you to oversee what people are saying about your business and what you want to say to your customers.
A social media manager must know how to automate the process of getting your business?s messages out there to your social media followers. They can do this with other online platforms to simultaneously send out information to multiple social media outlets. This way you can ramp up your online presence, stay connected, build a social media network and still focus on the business of doing business.
Your social media manager will keep you connected in a variety of ways. They should regularly update your website?s blog, post on other popular blogs using back links and regularly update your Twitter and Facebook pages just to name a few duties. A good social media manager will also constantly ferret out other types of public and private online communities and sites that can raise your business?s profile online. Good social media management can help reduce the impact of your competitors by beating them to the social punch.
There are also social media management tools that can help your manager integrate all your social networking activities, with your other small business marketing programs. These other marketing programs can include more internet strategies. For example, much targeted search engine optimization campaigns, prospect and lead generation systems, email marketing campaigns, white papers, and distribution of eBooks as promotional tools for extra income streams. With good social media management you can raise your small business?s online presence gradually and persistently to create a very loyal customer base.
About the Author: Shane Barker is serial and social entrepreneur who has a proven track record in developing and executing long term marketing strategies, social media campaigns, and is an experienced product development specialist. As an acknowledged expert in growing businesses, he was a partner in a startup venture that was valued at over 20+ million dollar in less than 2 years. He enjoys developing businesses and has a passion for giving back to the community. Visit Shane Barker /@shane_barker
Source: http://www.searchermag.net/plugs/what-the-heck-is-social-media-management/
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