Keen On? Brian Solis: WTF Is The Future Of Business? | TechCrunch

Known as one of Silicon Valley?s smartest observers of social media, Altimeter Group analyst Brian Solis is now thinking way beyond Twitter and Facebook. The future of digital business, Solis says, is ?shared experiences?.

Shared experiences. WTF?

Yes, exactly. In his lavishly illustrated new book (itself a memorable media experience), What?s The Future of Business (WTF): Changing the Way Businesses Create Experiences, Solis reminds us that all new technology businesses must be experiential. Rather than Facebook, Solis says, the future is businesses like Uber which not only solve a problem but also provide a memorable experience. ?Every time I get into an Uber car,? Solis says, ?I want to hear stories from drivers.? And he?s bullish too about healthcare businesses built around quantified self technology like fitbit. Experience, experience, experience, Solis says. That?s the future of business.

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is also the author of Engage, one of the industry?s best selling guides for businesses on new media marketing. As principal of FutureWorks, he has helped countless startups and enterprise organizations launch, go public, sell, and build profitable businesses.

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Altimeter Group provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models. We share our independent research on business disruptions via research reports, webinars, speeches, and more. We also offer advisory services to business leaders who wish to explore the specific implications of these disruptions within their organizations. The Altimeter Difference Research-Based: Our methodologies and best practice recommendations are based on both quantitative and qualitative research. Holistic Approach: Our strategy examines both engagement...

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Source: http://techcrunch.com/2013/07/16/keen-on-brian-solis-wtf-is-the-future-of-business/

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